Sold by Smart Yachts
KANDO 85 Hull #1
The first hull, followed through construction, launch, delivery and international presentation.
SMART YACHTS × AVA YACHTS
Marketing & Sales
Activity ReportThe full journey.
August 2024 — October 2026
Reporting through 5 October 2026
01 / A CONTINUOUS PARTNERSHIP
KEY RESULTS
Since the start of the cooperation with AvA Yachts in August 2024, Smart Yachts has built a continuous sales and marketing programme around the shipyard and its projects.
02 / THE AVA PROJECTS
The following AvA Yachts projects have been actively handled by Smart Yachts:
Actively marketed
KANDO 85 Hull #2
The completed first hull serves as a tangible reference for prospective buyers of the next yacht, while the updated design elements of Hull #2 have added a fresh point of interest for both prospective buyers and brokers.
Marketed by Smart Yachts
KANDO 110
International listings, a dedicated professional video review and ongoing broker communication.
Marketed by Smart Yachts
VOYAGE 90
Promoted across major yacht sales platforms, SmartYachts.com, email campaigns, social media and direct broker outreach.
Two purchase scenarios
SVETLANA
Marketed in two purchase formats — AS IS and fully completed — giving buyers the flexibility to acquire the project at its current stage or take delivery as a finished yacht.
Key results
1 new-build project sold — KANDO 85 Hull #1.
The buyer was introduced by Maria Razumi. Smart Yachts remained involved after the sale, following the project through construction, launch, delivery and its public premieres.
4AvA models
4 AvA models currently integrated into the Smart Yachts sales and marketing ecosystem, with SVETLANA marketed under two separate commercial offers.
7Major digital distribution channels
7 major digital distribution channels, including SmartYachts.com, YATCO, YachtWorld, TheYachtMarket, Boat24, Mondial Broker and YachtBuyer, in addition to specialist media exposure and direct broker distribution.
17Editorial articles
17 editorial articles published on SmartYachts.com featuring AvA Yachts and its projects since August 2024
29Email campaigns
29 AvA-related email campaigns sent during the partnership period.
25Instagram publications
25 Instagram publications related to AvA Yachts during the partnership period, including 11 Reels and 14 posts/carousels, across the Smart Yachts corporate account and brokers' professional accounts.
KANDO 85 / LAUNCH REEL
One KANDO 85 Reel alone generated 13,658,909 views, reached 6,996,400 accounts and recorded approximately 239,569+ interactions.
KANDO 85 / LAUNCH POST
Another dedicated KANDO 85 launch post generated 79,034 views and more than 810 interactions.
YACHT SHOWS
Smart Yachts supported AvA Yachts at Monaco Yacht Show 2025 and provided organisational support throughout the 2026 show season, including Cannes and Monaco, where KANDO 85 Hull #1 was presented to clients and brokers.
KANDO 85 — CANNES
2 dedicated Cocktails on board KANDO 85 in Cannes, supported by invitations, email marketing, on-site hosting, photography and post-event content.
04 / WEBSITE EDITORIAL
The story,
as it unfolded.
17 articles, news stories, fleet updates and event features published on SmartYachts.com since August 2024.
20245 publications
20257 publications
05 / INTERNATIONAL DISTRIBUTION
Online Platforms & Smart Yachts Website
AvA projects are distributed across:
KANDO 85 Hull #27 listings
KANDO 1106 listings
SVETLANA · AS IS7 listings
SVETLANA · Fully completed4 listings
VOYAGE 906 listings
06 / EMAIL MARKETING
Consistent contact with the market
29Campaigns
21.89%Average open rate
2.67%Average click rate
Campaign history: July 2024 — 5 October 2026. Subjects below retain the delivery estimates stated at the time of each send.
KANDO 8517 campaigns
Kando 85 #2 - 2028 Delivery | View Hull#1 at Monaco Yacht Show
Kando 85 #2 - 2028 Delivery | View Hull#1 at Cannes Yachting Festival
TODAY: Join us for Cocktails onboard Kando 85 at Cannes Yachting Festival
Join us for Cocktails onboard Kando 85 at Cannes Yachting Festival
See KANDO 85 in September and Order Hull #2 at a Special Price with 2027 Delivery
New-build Kando 85 Hull #2 | Delivery in 2027
AvA Yachts Kando 85 Hull #1 Launched | Hull #2 for Sale!
AvA Yachts Kando 85 // Q2 2027 Delivery — Exclusively for sale
Hull #2 Kando 85 // Q2 2027 Delivery — Exclusively for sale
Hull #2 Kando 85 — Q1 2027 Delivery — Exclusively for sale with Smart Yachts!
Hull #2 Kando 85 — Q1 2027 Delivery — Exclusively for sale with Smart Yachts!
2025 New build Kando 85 SOLD By Smart Yachts
2025 Ava Yachts Kando 85 — Latest Construction Update
Kando 85 For Sale — New Build Opportunity
Kando 85 — New Build Opportunity — Watch the latest video
25.7m Kando 85 — New Build Opportunity — CA Reminder
New Sales CA: 25.7m Kando85 — New Build Opportunity
KANDO 1102 campaigns
Kando110 — CA For Sale — Long-Range Explorer, Delivery in 24 Months
Kando110 — New JCA For Sale — Long-Range Explorer, Delivery in 24 Months
SVETLANA8 campaigns
New-build 27m AvA Yachts | CA | Steel Explorer
New-build Steel Explorer 27m AvA Yachts | CA
27m New-build Steel Explorer | CA | New renderings
AvA Yachts Steel Explorer SVETLANA — For Sale AS IS or Fully Built
27m AvA Yachts Steel Explorer — Buy AS IS or Fully Built (in Q1 2027)
27m AvA Yachts Steel Explorer — Buy AS IS or Fully Built (Q1 2027)
27m AvA Yachts Ice-Class Steel Explorer // Delivery in Q1-2027 — CA Reminder
27m SVETLANA Ice-Class Steel Explorer // Delivery in Q1-2027 — New Sales Central Agency
VOYAGE 902 campaigns
26m VOYAGE 90 — New-build Trawler by AvA Yachts For Sale
26m VOYAGE 90 // New-build Trawler by AvA Yachts — New CA For Sale
The campaign history demonstrates that AvA exposure was not concentrated around one launch or one yacht show. Communication was sustained over more than two years and repeatedly refreshed around new commercial reasons to contact the market: Central Agency launches, construction milestones, new renderings, sale, new hull availability, launches, and yacht-show appearances.
KANDO 85 — From Sale To Launch
KANDO 85 is the clearest example of the depth of Smart Yachts' involvement with AvA. Following the initial market launch, Smart Yachts continuously promoted the project during construction. On 10 March 2025, Smart Yachts announced the sale of Hull #1, with Maria Razumi representing the buyer. The company's role continued beyond the transaction. Smart Yachts remained involved through the build, launch, delivery and subsequent international presentation of the finished yacht.
Launch and Christening
In June 2026, Smart Yachts was present in Antalya for the launch of the first KANDO 85. Constanza Rodríguez and Sami El Harrak attended on behalf of Smart Yachts and took part in the christening of M/Y V, creating one of the most recognisable pieces of social content connected with the project. The launch generated a sustained sequence of Instagram content rather than a single announcement. Between 5 June and 30 June 2026 alone, the verified Instagram archive contains multiple individual publications covering:
- Constanza at the launch;
- three separate “M/Y V Hits the Water” posts;
- the launch announcement;
- launch celebration footage;
- launch video;
- Constanza's speech;
- team congratulations.
The launch was also independently covered by SuperYacht Times, which referenced Smart Yachts' involvement and Maria Razumi's role in the transaction.
08 / SEPTEMBER 2026
KANDO 85 Across Cannes and Monaco
September 2026 became one of the most intensive periods of the AvA campaign, with KANDO 85 Hull #1 presented at two major international yacht shows within the same month: Cannes Yachting Festival and Monaco Yacht Show.
Smart Yachts supported both appearances through digital promotion, direct outreach, email marketing, client work, social media and post-show communication.
KANDO 85 Hull #1 made its World Premiere in Cannes before continuing to the Monaco Yacht Show later the same month.
Across both shows, Smart Yachts' activity included:
- dedicated Cannes and Monaco coverage on SmartYachts.com;
- pre-show promotion;
- multiple dedicated KANDO 85 email campaigns;
- direct invitations and communication with clients and brokers;
- scheduled yacht viewings;
- Smart Yachts team presence;
- photography and video production;
- Instagram posts and Reels;
- extensive Instagram Stories;
- social-media communication throughout both shows;
- continued promotion of KANDO 85 Hull #2;
- use of Hull #1 as a tangible reference for prospective Hull #2 buyers.
Broker Cocktails on board
During Cannes, Smart Yachts participated in organising two dedicated Broker Cocktails on board KANDO 85.
The activation was supported through:
- advance event communication;
- direct broker invitations;
- multiple dedicated email sends;
- Instagram promotion;
- dedicated Reel content;
- video;
- Stories;
- on-board hosting;
- networking;
- post-event communication.
09 / INDUSTRY MEDIA
Beyond our
own channels.
SUPERYACHT TIMES
Construction progress & new imagerySUPERYACHT TIMES
The first KANDO 85 sold while in buildSUPERYACHT TIMES
The first KANDO 85 M/Y V launched07 / THE COMPLETE COMMERCIAL CASE STUDY
KANDO 85.
From sale to launch.
And beyond.
A continuous programme, from first market introduction to the next hull.
M/Y V · Launch in Antalya · June 2026
- 01
Product Familiarisation
Direct engagement with the shipyard and project.
- 02
Market Launch
Listings, articles, video, email campaigns and international distribution.
- 03
Construction Marketing
Continued updates through digital, social and email channels.
- 04
Sale
Hull #1 sold, with the buyer represented by Maria Razumi.
- 05
Project Support
Smart Yachts remained involved through construction.
- 06
Launch
Smart Yachts attended the launch and participated in the christening.
- 07
High-Reach Social Campaign
One KANDO 85 Reel achieved 13.65M+ views, reached 6.99M+ accounts and recorded approximately 239.5K+ interactions.
- 08
International PR
Launch coverage extended into specialist yacht media.
- 09
Cannes World Premiere
Hull #1 physically presented to the international market.
- 10
Monaco Yacht Show
The yacht was presented again less than two weeks later.
- 11
Hull #2 Sales
The completed first yacht now serves as a tangible reference project for the next hull.
- 12
Continuous Email Follow-Up
Across the reporting period, 17 individual KANDO 85 email campaigns maintained regular communication with the market from construction through sale, launch, Hull #2 promotion and international yacht shows.
SMART YACHTS × AVA YACHTS
TWO YEARS OF CONTINUOUS WORK
From the first KANDO 85 campaign to its sale, launch and presentation in Cannes and Monaco, Smart Yachts has continuously promoted AvA Yachts across sales platforms, email, social media, industry press and international yacht shows.
One yacht sold. The next hull actively promoted. The AvA range continuously in front of brokers and buyers.
Back to the report
03 / INSTAGRAM CONTENT
INSTAGRAM CONTENT ACTIVITY
TOP-PERFORMING CONTENT
13,658,909 views · ≈239,569 interactions
79,034 views · 810 interactions
39,572 views · 582 interactions
23,719 views · 479 interactions
View the publication list 26 posts & Reels
2026
Found in @sy_smartyachts, @julia_smartyachts
Found in @sy_smartyachts
Found in @sy_smartyachts, @julia_smartyachts
Found in @julia_smartyachts
Found in @sy_smartyachts, @julia_smartyachts
Found in @julia_smartyachts
Found in @sy_smartyachts
Found in @sy_smartyachts, @julia_smartyachts
Found in @sy_smartyachts
Found in @julia_smartyachts
Found in @sy_smartyachts
Found in @sy_smartyachts
2025
Found in @julia_smartyachts
Found in @_alexandrepizano_
Found in @julia_smartyachts
Found in @julia_smartyachts
Found in @julia_smartyachts
Found in @julia_smartyachts
2024
Found in @_alexandrepizano_
Found in @julia_smartyachts
Found in @_alexandrepizano_
Found in @_alexandrepizano_
Found in @_alexandrepizano_
Found in @julia_smartyachts
Found in @_alexandrepizano_
Earlier publications
Found in @_alexandrepizano_